Rotifer culture represents a critical but highly variable bottleneck in marine fish hatcheries. This technical article reviews commercial-scale trials evaluating the Natura pRo and ExL dry feed line designed for early exogenous feeding and rotifer substitution in gilthead seabream (Sparus aurata). Formulated for optimal nutrient assimilation, high palatability, and particle water stability, Natura pRo achieved over 90% feeding success within 48 hours from first application. In commercial European trials, substituting more than 50% of rotifers (and up to 80% under controlled testing conditions) improved larval survival (63% vs. 60% at 56 DPH) and enhanced morphological normal rates (85% vs. 76% at 77 DPH) compared to standard protocols. Growth performance and stress robustness in salinity challenge tests were maintained or improved. By reducing rotifer demand from 19 to 6 billion per million fry, feed item costs dropped by at least 7%, providing a reliable path toward hatchery industrialization.